Every Kirdaaar shirt starts as plain cotton and a wooden block.
The block is carved
A block holds one repeat of the pattern. It is cut by hand into seasoned wood, and a good one prints for years. The pattern you are wearing was pressed from a block like that, not from a screen.
The cloth is stamped
Dye goes onto the block, the block goes onto the cotton, and the printer moves down the length of cloth one repeat at a time. Where two repeats meet, the pattern shifts a little. That shift is how you know a hand held the block, and no two of our shirts line up exactly alike.
It dries in the sun
The colour sets in daylight. Then the cloth is washed, cut and stitched into the shirt on the page.
What that means for you
- Small variations in the print are the signature of the process, not a flaw.
- Natural dyes soften with washing. Cold hand wash separately, dry in shade, iron on the reverse.
- We stock a single piece in each size. When a size is gone, that print is gone.